When selecting strategies for targeting markets,which of the following is a disadvantage of an undifferentiated targeting strategy?
A) It results in market segments that are either too small or that shrink because of environmental changes.
B) It often results in sterile,unimaginative product offerings that have little appeal to anyone.
C) It results in cannibalization of products.
D) It increases the production and marketing costs of a firm.

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy treats the entire market as a single segment, which can lead to generic products that lack specific appeal, making them less attractive to any particular group.

When Selecting Strategies for Targeting Markets,which of the Following Is