A firm that adopts an undifferentiated targeting strategy assumes that:
A) a market is composed of narrowly defined market segments.
B) small firms can compete effectively with large firms.
C) concentrating all resources on understanding the needs of a single market may lead to cannibalization.
D) individual customers have similar needs that can be met with a common marketing mix.

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy assumes that the market is homogeneous, meaning individual customers have similar needs that can be met with a single marketing mix.

A Firm That Adopts an Undifferentiated Targeting Strategy Assumes That