Which of the following statements is true of a concentrated targeting strategy?
A) It allows a firm to serve two or more well-defined market segments simultaneously.
B) It is often adopted by small firms to compete effectively with much larger firms.
C) It follows a mass-market philosophy by viewing the market as one big market without any individual segments.
D) It results in cannibalization of products.

Question

Quizplus · Accepted Answer

A concentrated targeting strategy is often adopted by small firms to effectively compete with larger firms by focusing on a single, well-defined market segment.

Which of the Following Statements Is True of a Concentrated