Chipotle stated they were "in the market for Mexican food" by competing on quality instead of price.Chipotle is a company that prides itself on serving "food with integrity." Which mass market targeting strategy did it use when entering the market?
A) Undifferentiated targeting
B) Concentrated targeting
C) Multisegment targeting
D) Differentiated marketing

Question

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The Answer of Chipotle stated they were "in the market for Mexican food" by competing on quality instead of price.Chipotle is a company that prides itself on serving "food with integrity." Which mass market targeting strategy did it use when entering the market?
A) Undifferentiated targeting
B) Concentrated targeting
C) Multisegment targeting
D) Differentiated marketing

Chipotle Stated They Were "In the Market for Mexican Food