A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:
A) results in cannibalization of products.
B) involves the selection of a market niche to target the marketing efforts of a firm.
C) views the market as one big market with no individual segments.
D) reduces the production and marketing costs of a firm.

Question

Quizplus · Accepted Answer

A concentrated targeting strategy focuses on a specific market niche, tailoring marketing efforts to meet the needs of that particular segment, unlike an undifferentiated strategy which treats the market as a whole without segmenting.

A Concentrated Targeting Strategy Differs from an Undifferentiated Targeting Strategy