Chipotle has become popular with a variety of people.It recently identified a primary customer segment in Millennials.To win over this demographic group,traditional media is less authentic in the perception of Millennials,therefore,Chipotle does not use traditional media,and its marketing and promotion focus on maintaining a large online and social media presence.Here Chipotle is likely to use:
A) undifferentiated targeting.
B) concentrated targeting.
C) multisegment targeting.
D) differentiated marketing.

Question

Quizplus · Accepted Answer

Chipotle is focusing on a specific demographic group, Millennials, which indicates a concentrated targeting strategy.

Chipotle Has Become Popular with a Variety of People