Which of the following occurs when sales of a new product cut into sales of a firm's existing products?
A) Cannibalization
B) Product churning
C) Backward invention
D) Commodification

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product introduced by a company takes sales away from its existing products, reducing the overall sales of the company's product line.

Which of the Following Occurs When Sales of a New