Claudia is looking to purchase a good phone.After evaluating her options,she has decided to buy an iPhone X,though other brands that have all her required features are offering good value for less money.Prior to buying an iPhone X,Julie may experience some conflict because she is worried that the phone's top-of-the-line technology,which costs much more than its competitors,will be obsolete in a couple of months.What is the marketing term used to describe this feeling?
A) Cognitive dissonance
B) Psychological ownership
C) Routine response
D) Perceived risk of negative consequences

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to the mental discomfort or conflict a person feels when they hold two or more contradictory beliefs, values, or attitudes, especially in the context of making a decision. In this case, Claudia is experiencing cognitive dissonance because she is conflicted about spending more money on an iPhone X when other brands offer similar features for less money.

Claudia Is Looking to Purchase a Good Phone