Linda usually does not spend much time selecting gifts.However,when choosing a fountain pen for her husband's birthday this year,she visited several stores and spent a lot of time asking the sales staff about different features of the pen before making her purchase.This scenario illustrates _____.
A) product involvement
B) situational involvement
C) shopping involvement
D) enduring involvement

Question

Quizplus · Accepted Answer

Situational involvement refers to temporary interest or concern in a product or purchase decision, often triggered by a specific situation or need, such as buying a special gift.

Linda Usually Does Not Spend Much Time Selecting Gifts