The social factors that affect the consumer decision journey are:
A) lifestyle,personality,age,and family.
B) reference groups,opinion leaders,and family.
C) cultural values,subculture,and social class.
D) perception,motivation,beliefs,and attitudes.

Question

Quizplus · Accepted Answer

Reference groups, opinion leaders, and family are social factors that influence consumer decisions by affecting preferences, opinions, and behaviors.

The Social Factors That Affect the Consumer Decision Journey Are