Question 1

To increase the sales of low-involvement products,marketing managers can:
A) focus on the package design of the products.
B) promote the products extensively to the target market.
C) design advertisements with highly emotional messages.
D) adopt strategies used for marketing high-involvement products.

Accepted Answer

Low-involvement products often rely on impulse buying, and an attractive package design can catch the consumer's eye and influence their purchase decision.

Question 2

Emotional involvement is closely related to shopping involvement which represents the personal relevance of the process of shopping because the things that consumers care most about will eventually create high emotional involvement.

Accepted Answer

The answer of Emotional involvement is closely related to shopping...

Question 3

When a husband decides to buy his wife a wedding anniversary gift,he takes extensive measures to buy an apt and lovely gift for his wife.Which type of involvement does this consumer behavior demonstrate?
A) Enduring involvement
B) Situational involvement
C) Shopping involvement
D) Emotional involvement

Accepted Answer

The answer of When a husband decides to buy his...

Question 4

How does marketing strategy differ based on the level of involvement associated with purchasing a product?

Accepted Answer

The answer of How does marketing strategy differ based on...

Question 5

Unlike high-involvement products,low-involvement goods and services are generally associated with routine response behavior.

Accepted Answer

Low-involvement products typically require minimal thought and are often purchased out of habit, leading to routine response behavior.

Question 6

Laura went to Walmart to check the quality,sizing,and price of some branded clothes.But she found the same items at a cheaper price online and bought them online instead of getting them at Walmart.What is this practice called?
A) Showrooming
B) Marketing
C) Window shopping
D) Product involvement

Accepted Answer

Showrooming is the practice of examining merchandise in a physical retail store and then purchasing it online at a lower price.

Question 7

Rapid changes in digital technology have hampered the decision making process for consumers due to an ever-increasing overload of information.

Accepted Answer

The answer of Rapid changes in digital technology have hampered...

Question 8

Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product?
A) Create advertisements that give consumers all the necessary information to make the purchase decision.
B) Focus on the package design of the product so that it will be eye catching and easily recognized on the store shelf.
C) Link the product to a lower-involvement issue to create publicity.
D) Offer coupons,small discounts,and two-for-one deals on the product.

Accepted Answer

High-involvement products require consumers to make informed decisions, so providing detailed information through advertisements helps consumers understand the product's benefits and make a purchase decision.

Question 9

In the consumer decision-making process,_____ uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.
A) automation
B) contextual innovation
C) journey innovation
D) proactive personalization

Accepted Answer

Proactive personalization involves using information from past interactions or external sources to tailor the customer experience in real-time.

Question 10

Marina buys a new pair of shoes from Repop,an online store.She logs in to Repop's website and finds that her homepage has been customized to display the status of her latest purchase.In this scenario,Repop is using _____ to exert influence over the decision making journey.
A) contextual interaction
B) proactive personalization
C) journey innovation
D) automation

Accepted Answer

The answer of Marina buys a new pair of shoes...

Question 11

Consumers practice extensive decision making when purchasing products that are extremely important to them.

Accepted Answer

Consumers engage in extensive decision making for important purchases because they require more information and evaluation of alternatives to make an informed decision.

Question 12

Explain the sequence and stages of the consumer decision journey.

Accepted Answer

The answer of Explain the sequence and stages of the...

Question 13

Involvement is a marketing term used to describe the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

Accepted Answer

Involvement refers to the level of interest and personal relevance a consumer perceives in a product or service, influencing the amount of time and effort they dedicate to the purchasing process.

Question 14

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and the artifacts,or products,of that behavior as they are transmitted from one generation to the next.
A) Loyalty
B) Culture
C) Consumerism
D) Perceived value

Accepted Answer

The answer of _____ is the set of values,norms,attitudes,and other...

Question 15

In the consumer decision making process,_____ extends customer interactions to new sources of value,such as related products or partnered businesses.
A) automation
B) journey innovation
C) proactive personalization
D) contextual interaction

Accepted Answer

Journey innovation involves extending customer interactions to new sources of value, such as related products or partnered businesses, by innovating the customer journey.

Question 16

Which of the following statements is true of culture?
A) It cannot be learned.
B) It influences individuals in a way that they are completely aware of its values.
C) It encompasses all the things that consumers do without conscious choice.
D) It is static and does not change.

Accepted Answer

Culture encompasses behaviors and practices that are often performed without conscious choice, as they are ingrained and habitual.

Question 17

The social factors that affect the consumer decision journey are:
A) lifestyle,personality,age,and family.
B) reference groups,opinion leaders,and family.
C) cultural values,subculture,and social class.
D) perception,motivation,beliefs,and attitudes.

Accepted Answer

Reference groups, opinion leaders, and family are social factors that influence consumer decisions by affecting preferences, opinions, and behaviors.

Question 18

Whenever a particular fashion house brings out a new product line,it publicly launches the products in a grand social event,invites society's who's who,and lavishly displays its new products.What term best describes this type of consumer involvement?
A) Social visibility
B) Interest product involvement
C) Previous experience
D) Situational involvement

Accepted Answer

This scenario describes "social visibility," where the fashion house uses a grand event to showcase its products to influential people, emphasizing the social aspect and visibility of the products.

Question 19

Which of the following has given consumers unprecedented power to express likes and dislikes,compare prices,find the best deals,sift through huge numbers of recommendations,and have items delivered?
A) Social media
B) Digital technology
C) Consumerization
D) Cell phones

Accepted Answer

Digital technology encompasses various tools and platforms, including social media and mobile devices, that empower consumers to easily access information, compare products, and make informed purchasing decisions.

Question 20

Lauren buys groceries every month from Walmart and rarely does much research on the products she buys.What is the marketing term for this type of consumer behavior?
A) Emotional involvement
B) Enduring involvement
C) Routine response behavior
D) Extensive decision making

Accepted Answer

Routine response behavior refers to the habitual buying of products with minimal thought or research, which fits Lauren's behavior of buying groceries regularly without much research.

Quiz 6: Consumer Decision Making

To increase the sales of low-involvement products,marketing managers can:

Emotional involvement is closely related to shopping involvement which represents the personal relevance of the process of shopping because the things that consumers care most about will eventually create high emotional involvement.

When a husband decides to buy his wife a wedding anniversary gift,he takes extensive measures to buy an apt and lovely gift for his wife.Which type of involvement does this consumer behavior demonstrate?

How does marketing strategy differ based on the level of involvement associated with purchasing a product?

Unlike high-involvement products,low-involvement goods and services are generally associated with routine response behavior.

Laura went to Walmart to check the quality,sizing,and price of some branded clothes.But she found the same items at a cheaper price online and bought them online instead of getting them at Walmart.What is this practice called?

Rapid changes in digital technology have hampered the decision making process for consumers due to an ever-increasing overload of information.

Which strategy would a marketing manager most likely use to increase the sales of a high-involvement product?

In the consumer decision-making process,_____ uses information-either based on past interactions or collected through external sources-to instantaneously customize the customer experience.

Marina buys a new pair of shoes from Repop,an online store.She logs in to Repop's website and finds that her homepage has been customized to display the status of her latest purchase.In this scenario,Repop is using _____ to exert influence over the decision making journey.

Consumers practice extensive decision making when purchasing products that are extremely important to them.

Explain the sequence and stages of the consumer decision journey.

Involvement is a marketing term used to describe the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behavior.

_____ is the set of values,norms,attitudes,and other meaningful symbols that shape human behavior and the artifacts,or products,of that behavior as they are transmitted from one generation to the next.

In the consumer decision making process,_____ extends customer interactions to new sources of value,such as related products or partnered businesses.

Which of the following statements is true of culture?

The social factors that affect the consumer decision journey are:

Whenever a particular fashion house brings out a new product line,it publicly launches the products in a grand social event,invites society's who's who,and lavishly displays its new products.What term best describes this type of consumer involvement?

Which of the following has given consumers unprecedented power to express likes and dislikes,compare prices,find the best deals,sift through huge numbers of recommendations,and have items delivered?

Lauren buys groceries every month from Walmart and rarely does much research on the products she buys.What is the marketing term for this type of consumer behavior?