Question 1

Which of the following statements is true of nonmarketing-controlled information sources?

Accepted Answer

Nonmarketing-controlled information sources are those that are not influenced by marketers, such as Internet forums and public sources, where consumers share their opinions and experiences independently.

Question 2

A _____ is any unit of input affecting one or more of the five senses: sight,smell,taste,touch,and hearing.

Accepted Answer

A stimulus is any unit of input that affects one or more of the five senses: sight, smell, taste, touch, and hearing.

Question 3

During an external information search,a consumer is most likely to enlarge his search and consider more alternative brands when:

Accepted Answer

When the perceived risk of a product or service increases, consumers are more likely to conduct extensive searches to reduce uncertainty and make informed decisions.

Question 4

The value that a consumer expects to obtain from a purchase is called __________________.

Accepted Answer

Perceived value is the value a consumer believes they will receive from a product or service, influencing their purchase decision.

Question 5

Which information source is associated with advertising or promotion?

Accepted Answer

Marketing-controlled information sources are those that originate from marketers promoting their products, such as advertisements and promotions.

Question 6

From the following,identify the correct sequence of decision making steps when buying a new or expensive product.

Accepted Answer

The correct sequence of decision-making steps when buying a new or expensive product is: need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior.

Question 7

After being influenced by frequent advertisements,Jeremy buys a new cell phone.However,he discovers that the new cell phone does not offer the features he expected.This scenario illustrates that _____ of the purchase is less than Jeremy's expectations.

Accepted Answer

The answer of After being influenced by frequent advertisements,Jeremy buys...

Question 8

Which statement is true of consumer behavior?

Accepted Answer

The study of consumer behavior examines the various factors that influence how consumers make purchase decisions and how they use products, including psychological, social, and cultural influences.

Question 9

The imbalance between actual and desired states is sometimes referred to as:

Accepted Answer

The imbalance between actual and desired states is commonly referred to as the "want-got gap," highlighting the difference between what a person wants and what they currently have.

Question 10

Discuss the importance of understanding consumer behavior.

Accepted Answer

The answer of Discuss the importance of understanding consumer behavior....

Question 11

Which stage in the consumer decision-making process results from the imbalance between actual and desired states?

Accepted Answer

Need recognition is the stage where the consumer perceives a difference between their current state and their desired state, prompting the decision-making process.

Question 12

Unlike hedonic value,utilitarian value:

Accepted Answer

Utilitarian value is functional and practical, serving as a means to an end, unlike hedonic value which is more about pleasure and enjoyment.

Question 13

Unlike nonmarketing-controlled information sources,marketing-controlled information sources:

Accepted Answer

Marketing-controlled information sources include mass media advertising, which is controlled by marketers to promote their products.

Question 14

Rochelle wants to purchase a new gaming laptop.She wants to compare two of the latest models of gaming laptops-with similar build,quality,and hardware specifications-from different manufacturers.Rochelle reads reviews of each product on reputable online forums before making her decision.In this scenario,Rochelle seeks data ________________.

Accepted Answer

Rochelle is using reviews from reputable online forums, which are nonmarketing-controlled information sources, as they are not influenced by the manufacturers' marketing efforts.

Question 15

Unlike external stimuli,internal stimuli:

Accepted Answer

The answer of Unlike external stimuli,internal stimuli:
...

Question 16

In terms of making a purchase,the value of a product can derive from an enduring belief shared by a society that a specific mode of conduct is personally or socially preferable to another mode of conduct.

Accepted Answer

This describes the concept of cultural values, which influence consumer behavior and purchasing decisions by shaping what is considered desirable or acceptable within a society.

Question 17

Becky wants to buy a new cell phone.She asks her friends who are technologically savvy to recommend a good,lightweight phone that is easy to use.In this scenario,Becky is obtaining information using a(n)_____.

Accepted Answer

Becky is using a non marketing-controlled information source because she is seeking advice from friends rather than from advertisements or salespeople.

Question 18

Steve saw a television advertisement for Yamaha Star Venture,a sports touring motorcycle,and wanted to test-drive one.The advertisement is an example of a(n)__________ stimuli.

Accepted Answer

The advertisement is an example of an external stimulus because it comes from an outside source and influences Steve's decision to test-drive the motorcycle.

Question 19

Bethany is hungry and wants to go to a good restaurant to eat and relax.She chooses Morton's The Steakhouse for its ambiance and good food.Her experience provides_____.

Accepted Answer

Bethany's experience at Morton's The Steakhouse provides both hedonic value, as she enjoys the ambiance and relaxation, and utilitarian value, as she satisfies her hunger with good food.

Question 20

Sam uses public transport to commute to work.However,he has always wanted to own a car and believes commuting by car will save time.This scenario exemplifies Sam's _____.

Accepted Answer

Sam's desire to own a car for convenience and time-saving reflects his want, which is a desire for something that is not necessary but is desired for personal satisfaction.

Quiz 6: Consumer Decision Making