Using the innovation matrix,the strategic decision to implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands is considered:
A) a core innovation.
B) an adjacent innovation.
C) a transformational innovation.
D) a diversification strategy.

Question

Quizplus · Accepted Answer

A core innovation focuses on optimizing existing products or services to enhance customer experience and attract new customers from competitors, leveraging current assets.

Using the Innovation Matrix,the Strategic Decision to Implement Changes That