Critics of Ansoff's matrix mention that the matrix does not:
A) provide firms with different marketing strategies.
B) reflect the reality of how businesses grow.
C) indicate which types of markets can be created or entered given a company's core capabilities.
D) outline clear-cut sectors for businesses.

Question

Quizplus · Accepted Answer

Ansoff's matrix is often criticized for oversimplifying the complexities of business growth and not accurately reflecting the multifaceted nature of how businesses expand in reality.

Critics of Ansoff's Matrix Mention That the Matrix Does Not