In the context of the portfolio matrix,which statement is generally true of SBUs considered to be dogs?
A) Protection of existing market share is essential for dogs.
B) Dogs have a dominant market share in low-growth markets.
C) Typical marketing strategies for dogs are to harvest or divest.
D) Dogs escalate in the market if given strong financial funding.

Question

Quizplus · Accepted Answer

Dogs are SBUs with low market share in low-growth markets, and typical strategies include harvesting or divesting due to their limited potential for growth or profitability.

In the Context of the Portfolio Matrix,which Statement Is Generally