Which of the following statements is true of the innovation matrix?
A) As a company moves away from its core capabilities,it moves through a range of innovation.
B) If an SBU of a firm is in a market with low overall attractiveness,it must be harvested.
C) Products are matched with markets to develop alternative marketing strategies.
D) Clear-cut sectors define modern businesses' growth better than the fluid growth model.

Question

Quizplus · Accepted Answer

The innovation matrix suggests that as a company moves away from its core capabilities, it explores a range of innovation opportunities, from incremental to transformational innovations.

Which of the Following Statements Is True of the Innovation