In the context of the innovation matrix,decisions taken at the _____ level implement changes that use existing assets to provide added convenience to existing customers and potentially entice customers from other brands.
A) divestment
B) diversification
C) adjacent innovation
D) core innovation

Question

Quizplus · Accepted Answer

Core innovation focuses on optimizing existing products or services to enhance convenience for current customers and attract new ones, leveraging existing assets.

In the Context of the Innovation Matrix,decisions Taken at the _____