Which of the following actions is primarily associated with a niche strategy?
A) Choosing a target market that is not crucial to the success of major competitors
B) Manufacturing products in bulk and targeting average customers
C) Selling products without extra frills or options
D) Creating cross-departmental teams across all strategic business units

Question

Quizplus · Accepted Answer

A niche strategy focuses on targeting a specific, often smaller segment of the market that is not the main focus of larger competitors, allowing a company to serve that segment more effectively.

Which of the Following Actions Is Primarily Associated with a Niche