Which of the following statements is true of a niche strategy?
A) Only large companies can implement a niche strategy.
B) Companies that adopt a niche strategy target a single market segment.
C) Only companies that do not have competitors can adopt a niche strategy.
D) Companies that adopt a niche strategy can only gain a price advantage over competitors.

Question

Quizplus · Accepted Answer

A niche strategy involves targeting a specific, well-defined segment of the market, allowing companies to focus their efforts on serving the unique needs of that segment.

Which of the Following Statements Is True of a Niche