Which of the following is characteristic of companies that embrace a niche market strategy?
A) The strategy is often adopted by small companies with limited resources.
B) The strategy is employed in a market segment that has low growth potential.
C) The strategy is used to position the company as the long-term,low-cost competitor in an industry.
D) The company typically removes frills and options from the product or service slated for its niche market.

Question

Quizplus · Accepted Answer

Companies that embrace a niche market strategy often do so because they have limited resources and focus on a specific segment to effectively compete.

Which of the Following Is Characteristic of Companies That Embrace