Which of the following firms is most likely to follow a niche strategy?
A) Libra Inc.,a motor company,adopts new production techniques to achieve economies of scale.
B) Alpha Electronics dissolves one of its strategic business units.
C) Venus Inc.sells health and beauty products similar to the ones available in the market.
D) Relish,a confectionery store,sells handcrafted chocolates in only one city.

Question

Quizplus · Accepted Answer

Relish, by focusing on handcrafted chocolates in a specific city, targets a narrow market segment, which is characteristic of a niche strategy.

Which of the Following Firms Is Most Likely to Follow