Marketers at Libra Electronics Inc.are developing promotional strategies to increase product sales.In this case,which of the following strategies would its marketers likely use to improve product/brand awareness among the public?
A) They would limit the products' availability to a few retail stores in the city.
B) They would raise the prices of the products to signify high quality.
C) They would reduce product features or options.
D) They would print pamphlets that elaborate the products' features.

Question

Quizplus · Accepted Answer

Printing pamphlets that elaborate on the products' features is a strategy aimed at increasing product/brand awareness by providing potential customers with detailed information about the products.