An example of a market segment is a group of individuals from 11 to 16 years old who extensively use the Internet.

Name: An example of a market segment is a group of individuals from 11 to 16 years old who extensively use the Internet.
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Question

Quizplus · Accepted Answer

A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Age and internet usage are common bases for segmentation.

An Example of a Market Segment Is a Group of Individuals