The thorough,systematic,periodic evaluation of the objectives,strategies,structure,and performance of the marketing organization is called ________.
A) the marketing audit
B) evaluation and control
C) post-audit tasks
D) post-implementation audit

Question

Quizplus · Accepted Answer

The marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's marketing environment, objectives, strategies, and activities to identify problem areas and opportunities and recommend a plan of action to improve the company's marketing performance.

The Thorough,systematic,periodic Evaluation of the Objectives,strategies,structure,and Performance of the Marketing