When an organization believes that apart from achieving its targets and satisfying customers,it also needs to be responsible for preserving or enhancing individuals' and society's long-term best interests,then the organization is said to have a ______ marketing orientation.
A) production
B) sales
C) customer
D) societal

Question

Quizplus · Accepted Answer

Societal marketing orientation focuses on not only fulfilling customer needs and achieving organizational goals but also considering the long-term welfare of society and individuals.

When an Organization Believes That Apart from Achieving Its Targets