John works as a quality analyst at a technological firm.He wanted to buy a mobile phone for his wife.Though he was abreast of the latest mobile phone brands that were introduced in the global market,he bought a phone that was produced and marketed locally.He was skeptical about whether global brands deliver high-quality goods.In the context of market segmentation,it is evident that John falls under the segment of _____.

Question

Quizplus · Accepted Answer

John is skeptical about global brands and prefers locally produced goods, which aligns with the characteristics of the "antiglobals" segment.

John Works as a Quality Analyst at a Technological Firm