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In the Context of Market Segmentation,which of the Following Strategies

Question 27

Multiple Choice

In the context of market segmentation,which of the following strategies should be adopted by multinational enterprises to target global agnostics?


A) They should write them off as lost customers.
B) They should market localized products and services under local brands.
C) They should leverage standard global brands.
D) They should imitate the features of local brands in their global brands.

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