The organizational buyer may read every word of the ad copy, and find a meaning in it quite opposite from that intended by the advertiser.

Name: The organizational buyer may read every word of the ad copy, and find a meaning in it quite opposite from that intended by the advertiser.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

Organizational buyers, like any audience, can interpret ad copy differently based on their own experiences, needs, and perspectives, which may lead to interpretations that differ from the advertiser's intent.

The Organizational Buyer May Read Every Word of the Ad