Recent research indicates that follow-up sales efforts generate higher sales productivity when customers have already seen a company's products at a trade show.

Name: Recent research indicates that follow-up sales efforts generate higher sales productivity when customers have already seen a company's products at a trade show.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Research suggests that prior exposure to a company's products at a trade show can increase customer familiarity and interest, making follow-up sales efforts more effective.

Recent Research Indicates That Follow-Up Sales Efforts Generate Higher Sales