Which of the following are advantages of the objective-task method of setting advertising budgets?
A) Advertising is determinant of results, not a consequence.
B) Easy to use and familiar to management.
C) Must use instinct for identifying proper level of expenditures to reach goals.
D) All of the answer choices.
E) Both advertising is determinant of results, not a consequence and must use instinct for identifying proper level of expenditures to reach goals.
Correct Answer:
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