Characteristics of effective B2B print ads include:
A) the use of a "rational approach."
B) a clear description of the product and its benefits.
C) a detailed listing of most pricing considerations.
D) All of the answer choices.
E) both the use of a "rational approach." and a clear description of the product and its benefits.
Correct Answer:
Verified
Q41: Which of the following are advantages of
Q42: In deciding which trade shows to attend,
Q43: The important elements of perception include:
A)attention.
B)interpretation.
C)benefits.
D)both attention
Q44: An advertising evaluation program would include an
Q45: The formula for calculating adverting cost is:
A)Cost
Q47: The Objective-Task method addresses the major problem
Q48: An e-mail list can be created by:
A)offering
Q49: In deciding which trade shows to attend,
Q50: An advertising objective must:
A)specify what is to
Q51: Direct mail is commonly used for:
A)corporate image
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