An e-mail list can be created by:
A) offering an e-mail alert service.
B) asking for e-mail addresses in direct mail campaigns.
C) collecting e-mail addresses at trade shows.
D) all of the answer choices.
E) both asking for e-mail addresses in direct mail campaigns and collecting e-mail addresses at trade shows.
Correct Answer:
Verified
Q43: The important elements of perception include:
A)attention.
B)interpretation.
C)benefits.
D)both attention
Q44: An advertising evaluation program would include an
Q45: The formula for calculating adverting cost is:
A)Cost
Q46: Characteristics of effective B2B print ads include:
A)the
Q47: The Objective-Task method addresses the major problem
Q49: In deciding which trade shows to attend,
Q50: An advertising objective must:
A)specify what is to
Q51: Direct mail is commonly used for:
A)corporate image
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Q53: Which of the following statements regarding direct
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