The Objective-Task method addresses the major problem of the rule-of-thumb methods by applying funds to accomplish a specific goal:
A) so that advertising is a determinant of those results.
B) so that advertising is a consequence of those results.
C) because the manager does not have to have some knowledge or instinct for the proper relationship between expenditure level and communication response.
D) none of the answer choices.
Correct Answer:
Verified
Q42: In deciding which trade shows to attend,
Q43: The important elements of perception include:
A)attention.
B)interpretation.
C)benefits.
D)both attention
Q44: An advertising evaluation program would include an
Q45: The formula for calculating adverting cost is:
A)Cost
Q46: Characteristics of effective B2B print ads include:
A)the
Q48: An e-mail list can be created by:
A)offering
Q49: In deciding which trade shows to attend,
Q50: An advertising objective must:
A)specify what is to
Q51: Direct mail is commonly used for:
A)corporate image
Q52: Horizontal publications are more effective for business
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