An advertising objective must:
A) specify what is to be achieved and when.
B) be measurable.
C) be realistic.
D) all of the answer choices.
E) both specify what is to be achieved and when and be realistic.
Correct Answer:
Verified
Q45: The formula for calculating adverting cost is:
A)Cost
Q46: Characteristics of effective B2B print ads include:
A)the
Q47: The Objective-Task method addresses the major problem
Q48: An e-mail list can be created by:
A)offering
Q49: In deciding which trade shows to attend,
Q51: Direct mail is commonly used for:
A)corporate image
Q52: Horizontal publications are more effective for business
Q53: Which of the following statements regarding direct
Q54: The cost of reaching a prospect at
Q55: The final, and critical, step for managing
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