A direct sales force is best used for complex sales opportunities.
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Q1: Manufacturers' representatives sell noncompeting but complementary products.
Q2: The two critical elements of the distributor's
Q3: There are many situations in business marketing
Q4: The compensation provided to middlemen should be
Q6: A business marketer that uses industrial distributors
Q7: Indirect distribution is appropriate when control of
Q8: The goal of a multichannel model is
Q9: For products that are bought frequently, repetitively,
Q10: The availability of good intermediaries and product
Q11: When a manufacturer sells through hundreds of
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