The availability of good intermediaries and product characteristics are two factors that often limit the choice of industrial channels.
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Q5: A direct sales force is best used
Q6: A business marketer that uses industrial distributors
Q7: Indirect distribution is appropriate when control of
Q8: The goal of a multichannel model is
Q9: For products that are bought frequently, repetitively,
Q11: When a manufacturer sells through hundreds of
Q12: The industrial distributor takes title to the
Q13: Industrial distributors are generally large business firms
Q14: By retaining title to the goods, the
Q15: Frequently, the manager has little flexibility in
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