The concept of tangibility helps the manager to focus clearly on the firm's total market offering.
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Q10: Business-to-business service firms are more likely to
Q11: Planning capacity on the basis of peak
Q12: A pure service, by definition, accompanies the
Q13: The actual performance by the service provider
Q14: Reliability, responsiveness, and empathy are all dimensions
Q16: Hybrid service offerings can be classified on
Q17: The service offer refers to the detailed
Q18: Process delegation services (PDS) represent those services
Q19: Perishability of services may necessitate equating capacity
Q20: Product lifestyle services refer to services that
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