Question 1

New products developed and designed to meet foreign requirements and targeted at world or nearest-neighbor export markets is enhanced by firms holding an____________________orientation.

Accepted Answer

The answer of New products developed and designed to meet...

Question 2

Successful new product creation is a collective achievement that requires the energy and commitment of multiple functions in the organization. Often, however, managers who represent different functional areas hold sharply different views concerning the course that product development should take. Discuss the source of this conflict.

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The answer of Successful new product creation is a collective...

Question 3

What are the differences between a sustaining and disruptive innovation? Explain the differences in creating new-growth businesses represented by sustaining innovations, low-end disruptions, and new market disruptions.

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The answer of What are the differences between a sustaining...

Question 4

Research has isolated certain determinants of new product success in the business market. What factors are most important in determining the success of a new industrial product?

Accepted Answer

The answer of Research has isolated certain determinants of new...

Question 5

A firm that lead customers where they want to go before the customers actually know it themselves is employing:

Accepted Answer

The lead user method involves identifying and collaborating with innovative customers who have needs that are ahead of the market trends, allowing the firm to anticipate and address future customer desires before they become mainstream.

Question 6

According to research, major drivers of a firm's new product performance include:

Accepted Answer

Resource commitment is a major driver of a firm's new product performance as it involves allocating necessary resources such as time, money, and personnel to ensure the successful development and launch of new products.

Question 7

Important dimensions of the new product development process include:

Accepted Answer

All the mentioned dimensions are important in the new product development process, as they encompass technical expertise, predevelopment skills, and market understanding.

Question 8

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?

Accepted Answer

The answer of For a new-market strategy innovation strategy to...

Question 9

A small number of highly influential and high-volume buying organizations that are consistent early adopters of new technologies that deserve special attention are known as ____________________.

Accepted Answer

The answer of A small number of highly influential and...

Question 10

Research indicates that the most significant and profitable innovations that many leading-edge firms have introduced in the past decade emerged from an informal championing effort rather than from a highly-structured planning system. What implications does this raise for structuring the new product development process, for motivating and rewarding employees, and for nurturing creativity and risk-taking?

Accepted Answer

The answer of Research indicates that the most significant and...

Question 11

Which is NOT a determinant of new product success?

Accepted Answer

Risk avoidance is not a determinant of new product success.

Question 12

Compared with induced strategic behavior, autonomous or____________________initiatives are more likely to involve a communication process that departs from the regular work flow and the hierarchical decision-making channels.

Accepted Answer

The answer of Compared with induced strategic behavior, autonomous or____________________initiatives...

Question 13

Consider this position taken by Tom Peters in Thriving on Chaos: "You must become what I call an executive champion-a nurturer, protector, facilitator, and interference runner for as many energetic champions as you can induce to sally forth." Compare and contrast induced versus autonomous strategic behavior and describe the role that the product champion assumes in new product development.

Accepted Answer

The answer of Consider this position taken by Tom Peters...

Question 14

An organization member who creates, defines, or adopts an idea for an innovation and is willing to assume significant risk to successfully implement the innovation is known as a____________________.

Accepted Answer

The answer of An organization member who creates, defines, or...

Question 15

Kathleen Eisenhardt argues that in fast-paced high-technology markets, "strategy is a video game." Strategic decision making is often described as a rational and deliberate process but, in turbulent markets, new technology and rapidly-changing customer expectations can upset the established order. Given the unstable state, describe the characteristics that separate winners and losers in high-tech markets.

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The answer of Kathleen Eisenhardt argues that in fast-paced high-technology...

Question 16

Marketing____________________ is the fit between the needs of the project and the firm's resources and skills in marketing.

Accepted Answer

The answer of Marketing____________________ is the fit between the needs...

Question 17

Disruptive strategies can take two forms: ____________________ disruptions and ____________________.

Accepted Answer

The answer of Disruptive strategies can take two forms: ____________________...

Question 18

What are the characteristics of lead user firms? What are the characteristics of lead user projects and how can the lead user method be used to develop new products?

Accepted Answer

The answer of What are the characteristics of lead user...

Question 19

New-product-development efforts for existing businesses or market-development projects for the firm's present products are the outgrowth of____________________strategic initiatives.

Accepted Answer

The answer of New-product-development efforts for existing businesses or market-development...

Quiz 8: Managing Innovation and New Industrial Product Development