Recent research has demonstrated that add-on benefits more strongly influence customer value than core benefits.

Question

Quizplus · Accepted Answer

Core benefits are the fundamental reasons why customers purchase a product or service, while add-on benefits are additional features or services that enhance the core benefits. Research has shown that add-on benefits can have a greater impact on customer value than core benefits, as they can differentiate a product or service from competitors and provide additional value to customers.

Recent Research Has Demonstrated That Add-On Benefits More Strongly Influence