Which of the following dimensions of a product market definition is(are) relevant?
A) the alternative technologies available to satisfy a particular need (technology dimension)
B) the sequence of stages along which competitors serving the market can operate (value-added system dimension)
C) the customer groups that have needs that must be served (customer segment dimension)
D) all of the answer choices
E) both the alternative technologies available to satisfy a particular need (technology dimension) and the customer groups that have needs that must be served (customer segment dimension)
Correct Answer:
Verified
Q18: Strong brands have a personality that defines
Q19: Providing value added services will be viewed
Q20: Recent research has demonstrated that add-on benefits
Q21: Some industrial products are created to meet
Q22: _ represents the place that a product
Q24: Among technology adopters, these customers serve as
Q25: During the tornado phase of the adoption
Q26: Because organizational buyers perceive products as bundles
Q27: The standard of quality that means a
Q28: A lathe manufacturer that offers a line
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents