Buying organizations can be segmented based on the stages of the procurement process, such as new-task or straight rebuy.
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Q10: Customers that actively seek business marketing firms
Q11: If the requirements of segmentation are met,
Q12: The concept of market segmentation is more
Q13: If the business marketer can identify meaningful
Q14: In evaluating alternative bases for segmentation, the
Q16: The North American Industrial Classification System (NAICS)
Q17: Compared to centralized buyers, decentralized purchasing units
Q18: Micro bases of organizational market segmentation require
Q19: In order to use macrolevel bases of
Q20: The Delphi method constitutes a highly sophisticated
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