If the business marketer can identify meaningful and profitable market segments at the macro level, the segmentation process is complete.
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Q8: Value-in-use constitutes a microlevel base of segmentation.
Q9: The personal characteristics of decision-makers in buying
Q10: Customers that actively seek business marketing firms
Q11: If the requirements of segmentation are met,
Q12: The concept of market segmentation is more
Q14: In evaluating alternative bases for segmentation, the
Q15: Buying organizations can be segmented based on
Q16: The North American Industrial Classification System (NAICS)
Q17: Compared to centralized buyers, decentralized purchasing units
Q18: Micro bases of organizational market segmentation require
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