The personal characteristics of decision-makers in buying centers, such as their decision style and confidence, are examples of macrolevel bases of segmentation.
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Q4: The cost of research is greater at
Q5: By directing its resources to all of
Q6: A well-defined segmentation plan will fail without
Q7: Industrial firms lack the flexibility of their
Q8: Value-in-use constitutes a microlevel base of segmentation.
Q10: Customers that actively seek business marketing firms
Q11: If the requirements of segmentation are met,
Q12: The concept of market segmentation is more
Q13: If the business marketer can identify meaningful
Q14: In evaluating alternative bases for segmentation, the
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