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In Choosing a New Piece of Manufacturing Equipment, the Buying

Question 27

Multiple Choice

In choosing a new piece of manufacturing equipment, the buying organization is uncertain of the model or brand to choose, the suitable level of quality, and the appropriate price to pay. This represents which type of buying situation?


A) complex modified rebuy decision
B) strategic modified rebuy decision
C) judgmental new task decision
D) strategic new task decision
E) lost-for-good decision

Correct Answer:

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