Those buying decisions that involve a narrow set of choice alternatives, encompass a moderate amount of both information search and analysis, and concentrate on the long-term relationship potential of suppliers are called:
A) simple modified rebuy.
B) complex modified rebuy.
C) casual purchases.
D) routine low priority purchases.
E) specialty purchases.
Correct Answer:
Verified
Q16: Influencers control information to be reviewed by
Q17: Purchasing managers assume a dominant role in
Q18: Many small or incremental decisions are made
Q19: In B2B organizations, though many are customer
Q20: The information requirements of organizational buyers are
Q22: Strategies that would be appropriate for an
Q23: When organizational buyers have well developed choice
Q24: When buying influentials and decision makers lack
Q25: As a result of poor delivery performance
Q26: The problem solving approach followed by an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents