A close examination of a market-driven firm will reveal two important capabilities: market sensing and customer linking.

Name: A close examination of a market-driven firm will reveal two important capabilities: market sensing and customer linking.
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Question

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Market-driven firms focus on understanding and responding to market needs, which involves market sensing (gathering and interpreting market information) and customer linking (building strong relationships with customers).

A Close Examination of a Market-Driven Firm Will Reveal Two