Market-Driven Firms Demonstrate

Market-driven firms demonstrate:

A) the coordinated use of interfunctional resources (for example, research and development, manufacturing) .
B) a set of values and beliefs among employees that places the customer's interests first.
C) the ability to generate, disseminate, and productively use superior information about customers and competitors.
D) all of the answer choices.
E) both a set of values and beliefs among employees that places the customer's interests first and the ability to generate, disseminate, and productively use superior information about customers and competitors.