The annual Street & Smith's Baseballmagazine uses 15 different covers featuring a baseball star from each of its regions in the United States, yet each regional issue has the same magazine content. The publisher is using which of the following segmentation strategies?
A) multiple products with one segment
B) one product with one channel of distribution
C) one product with multiple market segments
D) one product with changes based on customer behavior
E) multiple products with multiple segments

Question

Quizplus · Accepted Answer

The publisher is using one product (the magazine content) with multiple market segments (different regions with different covers).

The Annual Street & Smith's Baseballmagazine Uses 15 Different Covers