The annual Street & Smith's Baseballmagazine has 15 different covers featuring a baseball star from each of its regions in the United States, yet each regional issue has the same magazine content. What is the basis of its market segmentation strategy?
A) psychographic segmentation
B) retail outlet segmentation
C) demographic segmentation
D) behavioral segmentation
E) geographic segmentation

Question

Quizplus · Accepted Answer

The magazine uses geographic segmentation by featuring a baseball star from each region, appealing to local interests.

The Annual Street & Smith's Baseballmagazine Has 15 Different Covers