A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is a
A) needs table.
B) cross-tabulation.
C) market-product grid.
D) growth-share matrix.
E) product differentiation table.

Question

Quizplus · Accepted Answer

A market-product grid is a framework that helps organizations relate market segments of potential buyers to the products offered or potential marketing actions. It helps in identifying a match between products and market segments.

A Framework to Relate the Market Segments of Potential Buyers